During an early brainstorming session, the idea came about, “hey, let’s try making a beer commercial.”  We chose a beer from Hobbs, and got to work creating a fun video to catch their attention (and luckily they loved it). Hobbs is now a regular client, and we’ve had a pleasure getting to know their team and better understand the industry. Over the last few years, we have produced many more beer commercials, created content for social media, filmed events, food, music, and learned a lot about beer (and how to market it). 

With a seemingly endless ocean of craft breweries out there, all making essentially the same product, we asked ourselves, how do we communicate to the world that Hobbs stands out? Our main strategy has been to utilize the wide reach of social media to help organically grow their community with engaging video content. Each beer has been a creative challenge to create a story and an emotion around the label design and flavor, while also navigating the regulations around advertising a controlled substance.

You may also spot someone from our team regularly at the events capturing all of the cool things they get up to, whether it’s food trucks, live music, farmers markets, etc.. they always have something fun going on, and we want to make sure the news reaches their target audience.